This project explores the subconscious of Ukrainian Gen Z, a generation shaped by the dual forces of war and the digital age. The question “where have you been these years” and the “Z” symbol play a crucial role in the film, acting as indicators of propaganda in the digital age. This question, propagated by Russian online media, sows confusion among Ukrainians, while the colonialist “Z” symbol marks occupied territories. My film examines the impact of these symbols and the broader context of disinformation in a time of conflict. Central to my work is the concept of the Ukrainian egregore, which represents the metaphysical essence of collective consciousness shaped by trauma and resistance. In this documentary, the egregore is not simply a backdrop but an active force, guiding the narrative and embodying the spirit of those living through cyberwar and displacement.

Anastasiia Pishchanska is a Ukrainian-born, Tokyo-based artist, filmmaker, and art director. She is the co-founder of the established Ukrainian art print publication localstickerbook (local.group), which curates exhibitions, events, and fundraisers worldwide, presenting contemporary artists through the lens of post-internet culture. In 2023, following the full-scale invasion of Ukraine, she was awarded a research scholarship at Tama Art University, in Tokyo, Japan. During her studies, she developed a research-driven practice at the intersection of Japanese feminism, internet anthropology, and digital media, including 3D scanning. This exploration led to her project “she is so hot i wanna clean her room,” which has been featured by ID Magazine, SABUKARU, MOX London, and Vogue. In 2025, her work was exhibited at Panoramic Festival Barcelona. She is currently working on her first feature-length documentary which explores Ukrainian Gen Z, the collective psyche formed by war, and the spiritual search in the digital age.